There is no doubt that as a result of the global pandemic, the digital marketing space has changed forever. With more and more traditional ‘brick and mortar’ businesses moving online, the battle for customers is now even more intense.
However, it’s perhaps not all doom and gloom. For the smart operator, it presents a host of fantastic opportunities none more so than for those new products, brands and services who choose to use Solo Ads as part of their marketing strategy.
But why is that?
The great value in solo ads is that they provide a cost-effective entry for many new online businesses who are trying to build a relationship with their target audience.
They’re even more helpful when you consider that some of the major ad platforms, such as Google AdWords and Facebook, have stringent policies and high fees that tend to be well outside the reach of many new online businesses.
How Solo Ads work
Solo ads are in-effect ‘paid-for’ advertisements that get delivered via an email list which has been constructed by a third party or an agency, to individuals that have previously shown a desire for the type of brand, product or service on offer. The product or service is the only offer in the email, and it includes links to drive traffic to the website or sales funnel of the product, brand or service owner.
Selecting the right solo ads partner
But remember, while Solo ads may prove to be a more cost-effective route than some of the more powerful platforms, and may deliver a substantial amount of traffic. For optimum success, you must select the right solo ad’s partner.
The reason being is that unfortunately, in some instances, the email lists provided by the solo ads creator are not as useful as they could be due to the inefficient and inappropriate ways the creator has prepared the list.
So, while there may be some concerns attached to using solo ads, you can minimise these issues by sticking to the following;
- At all cost avoid solo ads sellers who over-promise
- Use the various communities and forums to verify the selected solo ads partner you have chosen.
- Start small; there is no need to invest a hefty sum when you first buy solo ads, keep looking for the one provider which gives maximum traffic for the best value.
- Keep asking the provider how they have constructed their lists.
- Continue searching for knowledge and different reviews of the various solo ad providers.
Who needs solo ads in 2021?
The great thing about Solo Ads, is they never go out of fashion and because there is no time limit attached to the use of solo ads, they will continue to work incredibly well in 2021.
Particularly for any new online business that is working in a market with a broad appeal such as Online Courses, Dieting, Personal Development, Dating, Work from Home and Forex Trading. Likewise, they will continue to be a cost-effective way to reach potential customers, for those:
- Products or services that have a minimal budget or have just started their business and need to generate leads or sales within a specific period.
- Individual products or services that are offer driven and need to drive traffic to a particular page on their website within a short time frame.
The last word
So in answer to the question ‘will buying solo ads in 2021 still work? We believe that whatever the trading conditions, if used correctly, Solo Ads will not only work in 2021, but they will continue to be a cost-effective marketing tool well beyond that time.
