Do Solo Ads Work For MLM Offers?

There is no doubt that Solo Ads do work exceptionally well. They deliver excellent value as a cost-effective marketing tool for growing and building mailing lists for broad market appeal companies and individuals. And whilst there is no apparent reason why they shouldn’t work well with MLM offers, there is quite a bit we need to know and understand about the world of MLM marketing before we can say with certainty that Solo Ads or Email marketing works well for MLM offers.

Things you need to know

So before we look at Solo Ads’ and their role in delivering results for MLM offers, it would make sense to take a more in-depth look into the world of Multilevel Marketing (MLM) and understand what MLM marketing is, how it works, who are the major players. The difference between MLM programmes & Pyramid Schemes and why MLM is so popular. Only by having a clearer understanding of the world of MLM, can we see just how much value Solo Ads and Email marketing can offer vendors who operate in this space.

Contents Table

What Is Multilevel Marketing (MLM)?

Also sometimes referred to as Network Marketing or Direct Sales, Multilevel Marketing or MLM, is a system for selling goods or services through a network of distributors. Companies use this strategy to encourage existing distributors to recruit new distributors who are paid a percentage of their recruits’ sales. Distributors also make money through direct sales of products to customers.

How Does a Typical MLM Work?

Typically Multilevel Marketing programmes work through recruitment. Individuals get invited to become distributors, contractors, consultants, or associates, sometimes through another distributor of the company’s products and sometimes through a generally advertised meeting.

Suppose you choose to become a distributor with the direct selling company. In that case, you’ll earn money both through the sales of the MLM’s products and through recruiting other distributors, by receiving a portion of the income these distributors generate.

When those distributors recruit their distributors, you get to earn money on the income they generate. The distributors you sign up with your Multilevel Marketing plan and the ones they sign up, in turn, are called you are ‘downline’.

The distributor that initially recruited you and whoever is above him or her in the recruitment chain is called your ‘upline’. Often the distributor who recruits you will give you some help getting started, including training, being part of a well-run MLM business can be a lot like being a member of a large extended family.

How Big Is the MLM Market?

HUGE. According to figures published in 2019 by the World Federation of Direct Selling Associations worldwide, multilevel marketing is a $180.5 billion industry worldwide that comprises 120 million independent representatives.

The top four worldwide products by market share and sales include; Wellness 35.6%/64.3$B, Cosmetics and Personal Care 28.6%/51.6$B, Household Goods and Durables 11.5%/20.8$B, Clothing and Accessories 6.1%/11.0$B.

The United States and China are the top two global markets, with 18% market share respectively, followed by Germany and Korea, each with a market share of 9%, Japan with 8% and then Brazil with 6%.

Who Are the Major Players in the MLM Market?

Multilevel Marketing has always been about providing network sales forces to businesses or products. The top 3 MLM businesses primarily focus on delivering their networks to healthcare and personal care businesses. They’re recognized for supporting entrepreneurs, gaining customers’ trust, and being a symbol of reliability in their journey.

The Top 3 MLM business?

Avon Products, Inc. Founded in 1986. Avon has annual sales of $11.3 billion and over 6.5 million sales associates. Avon markets a vast range of beauty products, jewellery, and fashion apparel.

Amway. Founded in 1959. Amway has annual sales of $10.9 billion and over 3 million global sales associates selling cosmetic, wellness and food and beverage products.

Herbalife Limited. Founded in 1980. Herbalife has annual sales of $4.8 billion and has over 2.7 million sales associates. Products include cosmetics, personal care items and nutritional supplements.

Who pays the highest MLM commission?

While three significant players may dominate the MLM landscape; Avon, Amway and Herbal Life in terms of sales, they are not among the highest paying sales commission. The honour goes to the following five companies;

Forever Living – Forever Living consistently tops the ratings of best MLM companies in the United States. Why so? Not only does Forever Living excellent promise returns and high commissions along with a 30% distributor discount on their products, but its products are also organic and natural, hence, why with today’s clamour for more natural products, their business continues to expand.

Tupperware – Started in 1950, Tupperware has always been a famous brand all over the world. Tupperware is so respected that you can bank on its expertise and popularity. For mothers who are starting up their homes, the range of its popular merchandises makes this is an attractive opportunity to enter, not only for the income that it promises but also because its products are beneficial to every home.

doTERRA – Wherever you are in the world, essential oils can be used for almost anything. Not only used as mists and purifiers for its various health claims, but you can blend oils for topical treatment and even household cleaners, too. As more individuals are leaning towards lesser chemicals, there is an influx of critical oil users worldwide. However, many have pledged to doTERRA because of its promise of using a hundred per cent pure essential oils.

Nu Skin – Started in 1984, Nu Skin is popular worldwide. Highly experienced as an MLM network, it’s products consist mostly of health and wellness, and users worldwide have an increasingly high satisfaction remark from the products they’ve tried. As a distributor, the company promises an average return of up to $200 a month for active distributors.

Mary Kay – As one of the topmost common and popular MLM network companies worldwide, first started up in 1963 Mary Kay is not a stranger in the beauty industry. As a beauty consultant of Mary Kay, you can earn either from direct selling or by giving out wholesale products to retailers. With a 50% gross profit on products sold, it is an astounding rate compared to the average 30% offered by most other MLM companies.

Why Is Multilevel Marketing So Popular?

Well, it’s probably down to the fact that most Multilevel Marketing programmes operate on a “the sky’s the limit” promise with a nice bit of “easy money” thrown in. If you work hard, then with most MLMs, there’s no limit to how much money you could make, and through your downline, you will make money doing nothing.

Typically MLMs are usually very inexpensive to join, so becoming a distributor is much cheaper in many cases than say starting a new business of your own or investing in a franchise of some description.

Plus, many Multi Level Marketing programmes come with high-value attractive rewards. For example, Avon representatives can earn trips to vacation destinations. At the same time, Amway offers cash bonuses based on performance each month. And who can forget the pink convertibles awarded to top-selling Mary Kay consultants?

Isn’t MLN Just Another Name For Pyramid Selling?

In short NO, the difference between MLM and Pyramid selling schemes is that MLM programmes are legal in most countries worldwide, and Pyramid selling schemes are not. Unfortunately, it can be very challenging for the person looking for a business opportunity to tell the difference between a legitimate MLM opportunity and a pyramid scheme at a glance.

So, how can you tell whether it’s a genuine business opportunity or a scam? Well, the big difference between MLM and a pyramid scheme is in the way the business operates. MLM offers will include a tangible product or service that has real value to the end-user. In contrast, the entire purpose of a pyramid scheme is to get your money and then use you to recruit other unsuspecting participants.

As always, when you’re investigating a potential business opportunity, you’ll want to gather all the information you can about the MLM company’s products and operations. Get copies of the company’s sales literature, and always talk to other people who have experience with the multilevel marketing company and the products to determine whether the products are being sold and high quality.

How Can you Use Solo Ads to generate MLM sales?

Okay so now you fully understand the world of MLM, what it can offer and the pitfalls you might face. It’s time to look at how you can use solo ads traffic or Email marketing to maximize your MLM products’ potential sales.

To be genuinely successful in Network Marketing, you have to generate leads and run traffic through your MLM website. You need to consider how people will know about your business, sign up, and earn you money if you don’t drive them through your website?

Remember, friends and family aren’t going to generate enough income for you to make bank, so you need to find a higher volume of visitors to your website if you’re going to convert customers and grow your business.

You’re going to need to find a reliable and cost-effective method to get people to your website and signing up for more information. You need to generate those leads to be successful, so you have to get the cold market moving through your website, and the best way to do this is to purchase your Solo Ad space from a reputable and well established Solo Ad vendor.

What are Solo Ads and who is a Solo Ad Vendor?

Solo Ads

A Solo Ad is an email sent to people who have previously shown an interest in your type of products or services to get them to visit your website, and they work incredibly well for MLM offers with a broad market appeal, such as;
- Health and Wellness
- Dieting
- Personal Development
- Cosmetics and Personal Care
- Household Goods and Durables
- Clothing and Accessories
- Forex Trading
- Crypto
- Internet Marketing
Solo Ad Vendors

You purchase access to these emails, or ‘clicks’, from a Solo Ad vendor, who is essentially an internet marketer, who has built up an email list and has numerous contacts.

Once hired, the Solo Ad vendor will write an email that features an offer for your product or service and send it to the ‘clicks’ you purchased. If you bought 300 ‘clicks’, they have to email people from their contacts and subscribers list until they reach that number.

A link to your website is in this email, so it’s available to all those sent. If someone who receives the email clicks on your link, this is considered one of those ‘clicks’.

The Solo Ad vendor will continue to send out these emails until the link had been followed the correct number of times. Often this results in a bit of overage, so you’ll usually end up getting a few more clicks than you purchased.

However, clicks do not equal leads, though, people who follow the link still have to sign up for more information about your business to be considered a lead. Yet, by getting this traffic to your site, you’re increasing your chances of getting leads to convert to sales.

Are all Solo Ad vendors created equal?

Sadly no, they’re not. Unfortunately, there is always going to be someone a bit dubious, but that’s just the nature of the business. Some vendors will simply buy traffic from one website and sell it to the next at a higher price, or they could just be misleading altogether.

One popular example of this is for a solo ad business to send out emails that aren’t clear and calling this an increase to your’ conversion rate of leads’. However, to help stop you getting caught up in this practice, and to help hold vendors accountable you’ll be pleased to know that Solo Ad vendors are rated and listed in several online marketplaces where people can view and post reviews for the companies.

The good thing is that not all vendors are shady since they want to keep a higher rating and good reviews. So like how you choose your online purchases, you can select your Solo Ad vendor on their reviews.

What should you look for when buying Solo Ads?

As mentioned earlier, when it comes to buying the Solo Ads, you want to work with a reputable vendor. One that will take the time to understand your business and have the experience to supply you with a list that will drive traffic real value traffic to your website and have the potential to be customers.

You don’t want to be in a massive queue for your solo ad vendor, but at the same time, you also don’t want to go with someone with little work as this could be a sign their lists aren’t outstanding, or they’re new to the business and have shorter contact lists.

It’s always a good idea to test the waters. If you have the budget, then buy a manageable amount of clicks of around 200 each from a few recommended vendors with high ratings.

In terms of how you measure the success of these clicks, there are a couple of things you need to look for, and they include looking for a response rate of at least 20%, and you’ll need to put a tracker on your link to see who gives you the best Solo Ads traffic; then whoever gives you the most leads and upgrades you can continue to use.

So do Solo Ads work for MLM offers?

In answer to the question; ‘Do Solo Ads work for MLM offers?

Well, if you consider the MLM markets’ size, the globally recognized brands that operate in the space and the successful track record Solo Ads and Email marketing have in those business sectors that focus on broad market appeal. Then there can be absolutely no reason as to why Solo Ads won’t work for MLM offers.

Just remember, leads are the key to success in network marketing, and you should aim to generate around 20 leads a day. If you can do this, you’re on a great path. Generate more than this, and you’re doing exceptionally well.

Lastly, as with any form of marketing or advertising, there is no guarantee of success, and Solo Ads or Email marketing are no different. They do require work, you need to continually top up your sales funnel – you can’t sit around and just wait for people to find your website, and above all, you must be prepared to constantly course-correct to ensure you’re getting the best return on your investment.

Give them a try and see what happens.

About Jaszdeep Solo Ads

Jaszdeep Solo Ads provide the very best email advertising coupled with world-class customer service. They specialize in driving Quality Targeted Visitors to your website while you sit back, relax and watch the results come in. They built Solo Ad lists using methods and techniques that 99% of the industry do not. And that’s why their results are different to 99% of the rest of the market place. For more information, visit https://jaszdeep-soloads.com/.