While there is no doubt that Solo Ads may not be right for every type of business, there’s a vast number of marketers who owe the success and growth of their business to Solo Ads.

Solo ads are an incredibly, useful and cost-effective marketing tool for those business sectors that have a broad market appeal such as Online Courses, Dieting, Personal Development, Dating, Work from Home and Forex Trading.  

Likewise, they’re ideal for businesses that are about to launch an offer led product or service, and who don’t have time to produce guest posts, build an audience, or create material that requires less than a few days before they need to see results.

However, if the product or service is very niche, say something like a consultant who is looking to attract clients to their marketing agency, or a web design freelancer who is looking for work then solo ads are not right. In other words, the more niche targeting the business requires – the less likely Solo Ads are going to work for it.

But, even though Solo Ads might not work for every business, it’s still worth taking the time to at least understand how they work.

So what’s a solo ad, and how do they work?

If you’re an affiliate marketer or you’ve been in and around affiliate marketing, then you’ve probably more than likely heard and seen Solo Ads in action. However, if that’s not the case, then this is what solo ads are all about and how they work.

Solo ads are created from individual mailing lists that list owners build to reach a specific target audience that has shown an interest in a particular type of product or service. 

They work by being mailed to a targeted list in the form of an email that features only one particular product or service (hence why they are known as solo ads). Within the email are links to drive traffic to the website or sales funnel of the product, brand or service owner.

Solo Ads are available from individuals or agencies, and they can be bought either by how many subscribers you want your email message to reach or by how many clicks your email will receive.

What happens once the email has been sent?

Well, if those subscribers click on the email, then there is a chance that the clicks will convert into buying customers. 

But that’s only part of the story

There are a considerable number of people who approach solo ads with an instant-conversion mindset. For some reason, they expect to see sales the same day they run the Solo Ad or at least within the first 48 hours of the email being sent out. 

But that’s a huge misconception. Solo ads are not about the hard sell, and so while some prospects will act right away because that’s just the way they are. For most people, they require more time. Typically they need at least 30 exposures to an offer or service before they commit. 

So it means there has to be a follow-up plan in place. Because just like any other ways of driving website traffic, there is a need to test, track and optimize your marketing strategy when running a solo ads campaign. 

However, the good news is that you can save a lot of time and money by using a reliable Solo Ads agency who knows what they’re doing. As they will be able to tell you upfront whether or not you’re wasting time and what changes you need to make if you’re not getting the results you’re hoping to achieve the first time around.

So while Solo Ads might not be right for some business sectors, they certainly are suited for any brand, product, or service that has broad market appeal, and they should be at least tested.